Loyd Auerbach is the author of Haunted by Chocolate, coming in late 2011.

Loyd provides chocolate tastings for parties, groups and events throughout the San Francisco Bay Area and beyond.




Haunted by Chocolate
Do you love chocolate? Do you know its history? How it's made? About its growing industry?

Coming in late 2011 is the new book by chocolate maven & chocolatier Loyd Auerbach.

But why wait for the book? Learn and be entertained by Loyd Auerbach at your very own chocolate tasting event (and have great chocolate).

Explore the various pages on this website for information on the Tasting events, the upcoming book and the chocolates Loyd now produces -- many with a "haunted" theme.

HAUNTED BY CHOCOLATE: How to Go from Chocoholic to Chocolate Gourmet is a book for anyone who likes chocolate and wants to move into the growing world of exceptional chocolates, but doesn't quite know where to start.

That's also the goal of the Tastings Loyd offers -- though at a tasting event, you get to eat chocolate.

It's also a book for people who love chocolate, may know something about it, and want to know more. Same goes for the Tastings.

Finally, it's a book for people who want to "meet" a number of the people who make the substance they love, as this book will contain visits with several chocolate makers. Loyd Auerbach interviewed them about their perspectives on making chocolate, on trends in the industry, and mainly about their own love for the dark stuff and will be including the interviews in full.

Loyd Auerbach is not from within the food industry -- Google him and you'll learn that his expertise is in the world of psychic phenomena. But his "religion" is Foodhism -- a term that was coined at a Thanksgiving Dinner hosted by he and his wife several years ago. HAUNTED BY CHOCOLATE is an expression of his Foodhist interests.

As part of his research (a tough job, but someone had to do it), he began hosting chocolate tastings. As a wine aficionado, he has attended numerous wine tastings at wineries and private events. Chocolate tasting, he thought, could be even more fun and quite tasty. He developed a basic chocolate tasting program (visit the TASTINGS page) which can be tailored in numerous ways, even for pairings with wine, beer and cheese.

Then, thanks to a strong suggestion by famed chocolatier Joseph Schmidt, Loyd took the Professional Chocolatier course through Ecole Chocolat.

For more on the forthcoming book, for interview excerpts with chocolate makers, how and why this book came about, and more, visit THE BOOK page on this site.

The purpose of this website is to support Loyd's vision of bringing chocolate to the masses and the chocolates he's now producing himself -- you might say to preach the chocolate gospel, and especially to turn people to the dark side (of chocolate).

Currently, much of this site is under development and construction. It will soon include resources for those who want to know more about chocolate, excerpts of interview with chocolate makers and marketers, a chocolate blog, and more.

Chocolate... The word itself conjures up images, smells, associations to our memories and of course, taste. When most people hear the word, they smile. When they get a piece of good chocolate, they melt.

So...are YOU Haunted by Chocolate?



Contact Loyd for more info




Haunted By Chocolate &



Loyd Auerbach offers chocolate tastings and performs mentalism (or psychic entertainment) at private parties and corporate, organization and college events and conferences in the greater San Francisco Bay Area counties of San Francisco, Alameda, Contra Costa, Solano, Napa, Sonoma, San Mateo, Santa Clara, Marin, Mendocino, Monterey, Santa Cruz, San Joaquin, Sacramento, Yolo and Lake. Local cities he serves include San Francisco, Oakland, Berkeley, San Jose, Orinda, Moraga, Lafayette, Walnut Creek, Alamo, San Ramon, Dublin, Pleasanton, Livermore, Blackhawk, Pleasant Hill, Concord, Martinez, Antioch, Brentwood, Discover Bay, Benicia, Palo Alto, Menlo Park, Los Gatos, Cupertino, Milpitas, San Rafael, Sausalito, Tiburon, Novato, Clayton, Morgan Hill, and more. Loyd is also available for tastings and performances outside the Bay Area.